By the time the consumer got quoted, the product was marked-up 300-600% from the factory cost. More importantly, the separation between the end-user and the manufacturer meant designs and trends lagged. Consumers were not getting the products and designs they wanted, due to the slow nature of having so many layers of distribution. By the time new colors were developed, they were already outdated. Somehow there had to be a better way.
Looking at innovative brands like Warby Parker, who had revolutionized the eyeglasses industry, we realized there was an opportunity to create a genuine brand with true values that was also accessible. Thus, Flooret was born with a simple mission statement: The best flooring products available, priced competitively. This is the result of three principles that guide our product development:
"Thus, Flooret was born with a simple mission statement: The best flooring products available, priced"