Flooret was conceived as an alternative way to manufacture, source, and purchase flooring. When we started, the monopolization of distributors in the flooring industry had led to limited options and over-priced floors. With less brands having the resources to properly develop new, innovative products, the options available to consumers were dwindling, as was the quality. We realized there was an opportunity to create a genuine brand with true values that was also accessible. Thus, Flooret was born with the simple mission statement: the best flooring products available, priced competitively.